Project Overview
The flagship web presence for the Cab Calloway Estate needed an overhaul. This included a revamped UX journey and refreshed UI components.
My Job
With numerous business criteria to consider, I was assigned the responsibility of constructing the design system, refining the flow, and essentially shaping the entire user experience.
Client
The Cab Calloway Estate
Primary Tools
The Solution
I wanted the user flow to feel like walking through a real life historical exhibit. My knack for interactive design made this possible.
In redesigning cabcalloway.com, dynamic scrolling emerged as a strategic solution to enhance user engagement and streamline navigation. By implementing dynamic scrolling, the website seamlessly adjusts content presentation as users scroll, offering a fluid browsing experience while efficiently delivering information. This approach not only modernizes the user interface but also caters to contemporary browsing habits, keeping visitors immersed in the captivating world of Cab Calloway's legacy with effortless exploration.
The decade slider clicks into place and stays still…
A strong yet subtle hero image.
A CMS was put in place for current events about Cab’s family and influence.
Cab’s life and legacy explained.
…while Cab’s milestones and events slide upward for easy perusal.
This modern bit of Cab-related inspiration is one of my favs.
Next Steps
The Cab Calloway Estate has tasked my team and I with reformatting new designs for these online portals as well
cabcalloway.org (currently building)
blanchecalloway.com
thehepstersdictionary.com
reeferman.org